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world21

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The industry’s first predictive pricing platform powered by Artificial Intelligence.

world21 Telescope applies machine learning to our anonymized data set of over 10 billion unique data points, and continually evolves and learns over time to predict the perfect price for a specific activity.

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How it works

The more bookings you receive through world21, the faster Telescope can provide value.

As the largest activity software in the world, world21 has billions of anonymized data points surrounding booking activities online.

Telescope applies Artificial Intelligence (AI) to this data, ultimately learning from your customers’ booking behavior over time. Once your bookings start flowing through world21, Telescope will compare time to book, conversion rates, industry trends, price and other factors to establish an optimal price point.

Can you give me an example?

ABC Activity Company charges $50 for a specific activity, receives 9,700 visitors per month, and makes $485k in revenue. A few weeks into partnering with world21, Telescope has collected enough data to compare the bookings they’ve received. Through machine learning, Telescope believes a price of $54 will maximize revenue. ABC Activity Company changes their pricing for next season to $54, and receives 9,685 bookings for a total of $523k in revenue and an extra $38k/month.

Is this “Dynamic Pricing”?

No. Dynamic pricing does not work for Tours & Activities like it does for lodging and airfare. (Dynamic pricing is adjusting the price based on demand and time—e.g., drop the price on the day of the activity to sell more spots). Foremost, the majority of bookings for tours and activities are made within 72 hours of the activity date (63%!), with almost 40% of those bookings made on the same day. Many of your customers are already in-destination while they’re deciding what activities to fill their days with. While pricing is a component of their decision, a last minute discount isn’t the motivating factor for making a purchase. Airlines and hotels, on the other hand, are the first piece of travel to be booked. Customers will price shop different options and dates before making a purchase.

Takeaway: Don’t “dynamically” price your inventory and offer same day discounts. You’ll be discounting a good portion of your bookings. Instead, use Telescope to find the appropriate price for your activity during different times of the year.

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